We are asked that quite often. Our quick answer is usually, “Well that is almost like asking: How high is up?” There are so many variables that it is really difficult to answer that question. However it may be helpful to look at the ranges of production costs first, then the other costs involved in
Infomercial Production Triage Salt Lake City, Utah - - - Barry Marketing Group, the award winning, Utah television production company, today announced a new video and film production service – Infomercial Triage©. “Over the years, we have been involved in so many award-winning and record breaking direct response campaigns, that we are continually asked to
In the Direct Response industry, the term Infomercial generally refers to “long–form” (28.5 minute) direct response television advertising. However, for our purposes, we will also include “short-form” (:30, :60, :90 and two minute) direct response television commercials. In other words, pretty much any television production that is designed to generate a phone call or web
The Product - Infomercial 101 A successful infomercial (or direct response) campaign always begins with a viable product. There have been many examples over the years of inventors and companies spending many years and millions of dollars developing a product. Then many more months and dollars are spent creating a campaign, only to discover that
Positioning is a more detailed look at the product, specifically how it’s perceived by the target market. It is important to remember that it’s not how we as marketers or inventors perceive the product that matters, instead it’s how the potential purchaser does. Effective positioning often requires either primary or secondary research. Care must be
The price and the offer are absolutely critical elements in determining the success or failure of a direct response campaign. While these may seem very simple to determine, there are a number of issues to keep in mind. Obviously the first is profit against the COGS (cost-of-goods-sold) number. The COGS number is the total cost