Infomercial Production – Low Cost, High Quality
Infomercial production in Utah is a wise move for any company looking for a high-quality, low cost production. In addition to The Sundance Film Festival, Utah is home to a thriving feature film industry, which
Infomercial Production Triage
Infomercial Production Triage Salt Lake City, Utah - - - Barry Marketing Group, the award winning, Utah television production company, today announced a new video and film production service – Infomercial Triage©. “Over the years,
INFOMERCIALS 101 – Introduction
In the Direct Response industry, the term Infomercial generally refers to “long–form” (28.5 minute) direct response television advertising. However, for our purposes, we will also include “short-form” (:30, :60, :90 and two minute) direct response
INFOMERCIALS 101 – The Product
The Product - Infomercial 101 A successful infomercial (or direct response) campaign always begins with a viable product. There have been many examples over the years of inventors and companies spending many years and millions
INFOMERCIALS 101 – Positioning
Positioning is a more detailed look at the product, specifically how it’s perceived by the target market. It is important to remember that it’s not how we as marketers or inventors perceive the product that
INFOMERCIALS 101 – Price and Offers
The price and the offer are absolutely critical elements in determining the success or failure of a direct response campaign. While these may seem very simple to determine, there are a number of issues to
INFOMERCIALS 101 – Presentation
Now we are down to the place where many companies actually start - without actually going through the preliminary steps we’ve already discussed. As we have mentioned, the product should always be the star in
INFOMERCIALS 101 – Media Buying
Many people call this phase “the media test”. In actuality, you will not be testing the media – we know TV works – you are testing the show. How effective is the production at generating
INFOMERCIALS 101 – The Backend
Okay, so now you have your product, the production is complete, your media buying is in place and you are ready to launch. NOT SO FAST SPARKY! What happens once the show is on the
THREE YEARS IN A ROW
Salt Lake City, Utah --- For the third consecutive year the infomercial production company, Barry Marketing Group has just been awarded the “Best of Salt Lake City” award in the Television Film Production category by