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About Bill Kittel

Bill has over thirty-five years management experience in both traditional (general advertising) and direct response marketing, advertising and public relations with advertising agencies, newspapers and radio stations. He has extensive experience in television production (Little Giant Ladders being the most well known) and radio production (numerous advertising campaigns, nationally syndicated radio shows) in addition to media buying, print design and production, Internet marketing, business development, strategic planning and marketing research.

Advertising Strategies for Small Businesses

As we have detailed below; even small budgets, placed strategically and consistently, will return a dramatic (and measurable!) ROI. ------------------ – Keep in mind, effective advertising, in addition to driving sales and building brand awareness, also serves to neutralize the impact of the competition’s advertising and to protect a business from ongoing competitive marketing assaults. It ensures

Why You Need a Group of Marketing Experts

marketing According to Milan Kundera, business has only two functions – marketing and innovation. Marketing, for the most part, is the business’ core essence. Once you have established a business of any type, consumers should be your first concern. Without them, it makes no sense to even continue what you have started. Typically, business owners take lead

Barry Marketing Group Named To Hall of Fame

FOR IMMEDIATE RELEASE SALT LAKE CITY, UT. December 2, 2014 – The Barry Marketing Group has been nominated to the Salt Lake City Business Hall of Fame for Television and Film Production. “We are honored to be in the Business Hall of Fame for our work over the years in television and film production,

Nine Awards In A Row For The Barry Marketing Group!

Press Release FOR IMMEDIATE RELEASE SALT LAKE CITY May 6, 2017 – For the nine straight years Barry Marketing Group has been selected for the 2017 Best of Salt Lake City Award in the Television Film Production category by the Salt Lake City Award Program. The Barry Marketing has also been entered in the Business

Five in a Row for Barry Marketing Group

Press Release FOR IMMEDIATE RELEASE Barry Marketing Group Receives 2013 Best of Salt Lake City Award Salt Lake City Award Program Honors the Achievement SALT LAKE CITY December 23, 2013 -- For the fifth consecutive year, Barry Marketing Group has been selected for the 2013 Best of Salt Lake City Award in the Television Film

Infomercials Launch Little Giant Ladders Globally

Since 2004 The Barry Marketing Group has worked with Little Giant Ladders on their infomercials and many-faceted marketing strategies. “We have watched them grow from a small ladder manufacturer in Springville, Utah to a major player in the direct response (infomercial) industry, launch into major retailers nationally, and land significant military contracts. They continue to

FTC, POM Wonderful Battle Continues

Here's an interesting update from one of the top FTC/FDA Direct Response Firms. The actual ruling is available upon request. - Bill --------------- The Federal Trade Commission (FTC) has issued a final opinion and order affirming in large part the previous ruling by an administrative law judge after trial, that POM Wonderful LLC and other

Infomercial Myths

Myth #1 – INFOMERCIALS ARE EXPENSIVE TO PRODUCE Not always. It is true that the national average for television production of a half hour (28.5 minutes) show is $350k on the low end to $900k+ on the high end. However, there are many examples historically of relatively inexpensive shows that have done very well.

Best Productions- Four In A Row!

Press Release FOR IMMEDIATE RELEASE Barry Marketing Group Receives Fourth Best Productions Award NEW YORK, NY, April 17, 2012 -- For the fourth consecutive year, the Barry Marketing Group has been selected for the 2012 Best of Salt Lake City Award in the Television Film Production category by the U.S. Commerce Association (USCA). The Barry

How Much Does An Infomercial Cost?

We are asked that quite often. Our quick answer is usually, “Well that is almost like asking: How high is up?” There are so many variables that it is really difficult to answer that question. However it may be helpful to look at the ranges of production costs first, then the other costs involved in

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