Fountain Valley California, March 31, 2010 – – As reported in the Corporate Case Study of the March Response magazine, the CarMD infomercial produced by The Barry Marketing Group, in conjunction with Infomercial Consulting, kicks off a major direct marketing campaign.

The case study confirms the success of the Barry Marketing Group production for CarMD, which is generating a positive media efficiency ratio (MER) of “more than 2:1 and, at times even more than 3:1.”

“Going into an infomercial, you can never fully prepare for an endeavor like this,” Art Jacobsen, CarMD Director of New Business Development for the Los Angeles based company, told Response magazine. “You have to revisit marketing, messaging, sales, distribution channels, returns, warranties, order fulfillment, shipping.”

In addition to producing the 28.5 minute infomercial, The Barry Marketing Group shot and edited the entire project, captured the testimonial interviews and handled the call center evaluations, contract negotiations, operator scripting and television media buying.

Currently, The Barry Marketing Group and InfomercialConsulting.com are spearheading the shopping channel exposure, radio and print campaigns, in addition to the retail launch of CarMD.

“CarMD is an easy-to-use, inexpensive, yet very robust system for car owners to finally have access to the same information mechanics have – including cost of repairs,” said Bill Kittel, President of The Barry Marketing Group. “Car owners are now in control of the health of their car. It’s a great product that everyone who owns a car definitely needs.”

Along with the revamped Web site, future CarMD plans include more radio spots, a boost in online social media, and a continuation of the television campaign. Later this year, CarMD will take its long-form television show international, starting with Canada and Mexico.

About The Barry Marketing Group
The Barry Marketing Group is a network of advertising, marketing and public relations professionals specializing in cost effective, results oriented advertising and marketing campaigns. Group members have a vast amount of experience with many of today’s largest and most successful companies. For more information visit http://www.barrymarketing.com/