Salt Lake City, Utah – – –The Barry Marketing Group, a leading infomercial marketing company has launched another new Direct Response campaign. The FRIIS Coffee Savor is a designer canister with a patented one-way valve that allows the gasses that are generated in roasting and grinding, which degrade coffee flavor, to escape. The FRIIS Freshness Valve(tm) also stops moisture, light and air (which also degrade the flavor) from entering the canister, allowing coffee to stay fresher longer.
In addition to producing the television campaign (two minute, one minute and thirty second spots) The Barry Marketing Group also assisted with product design and packaging, and is handling the media placement and ongoing strategic planning.
