Monthly Archives: March 2012

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How Much Does An Infomercial Cost?

We are asked that quite often. Our quick answer is usually, “Well that is almost like asking: How high is up?” There are so many variables that it is really difficult to answer that question. However it may be helpful to look at the ranges of production costs first, then the other costs involved in

Infomercial Production – Low Cost, High Quality

Infomercial production in Utah is a wise move for any company looking for a high-quality, low cost production. In addition to The Sundance Film Festival, Utah is home to a thriving feature film industry, which has attracted many very talented producers, directors and crew. Located just an hour and a half flight from Los Angeles/Hollywood,

Infomercial Production Triage

Infomercial Production Triage Salt Lake City, Utah - - - Barry Marketing Group, the award winning, Utah television production company, today announced a new video and film production service – Infomercial Triage©. “Over the years, we have been involved in so many award-winning and record breaking direct response campaigns, that we are continually asked to

INFOMERCIALS 101 – Introduction

In the Direct Response industry, the term Infomercial generally refers to “long–form” (28.5 minute) direct response television advertising. However, for our purposes, we will also include “short-form” (:30, :60, :90 and two minute) direct response television commercials. In other words, pretty much any television production that is designed to generate a phone call or web

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