Monthly Archives: November 2010

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Infomercial Production Firm Launches Fourth Little Giant Show

Salt Lake City, Utah - The Barry Marketing Group, an advertising and marketing firm based in Salt Lake City, has launched the fourth infomercial for Little Giant Ladders. It features Little Giant’s newest ladder innovation, the Select Step. In addition to producing the half-hour show, Barry Marketing also handles the media buying, and works with

Little Giant Ladder’s Climb to the Top

Wing Men: Little Giant Ladder’s Hal and Art Wing fondly recall their company’s early beginnings and explain how direct response television helped take their ladder to new heights. BY RICK PETRY Yodel-Ay-Ee-Oooo may not be the first word that comes to mind when one thinks of ladders. Yet, this very call provided the breakthrough that

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