Salt Lake City, Utah – The Barry Marketing Group, an adverting and marketing firm based in Salt Lake City has launched the fourth infomercial for Little Giant Ladders. It features their newest ladder innovation, the Select Step. In addition to writing and producing the half-hour show, Barry Marketing also handles the media buying and works with Little Giant’s marketing team to produce E-mail video content and their print campaigns.
“It’s not often that an advertising agency has the opportunity to represent a company that is great to work, plus has a large product line that is by far the best quality in their industry”, commented Bill Kittel, president. “We starting working with them in 2003, and it has been a wonderful relationship. Everyone from Hal Wing (founder and host of the infomercial) and his sons Art and Doug and the company CEO Ryan Moss, are absolutely wonderful.”
The new Select Step ladder is the world’s first and only adaptive step ladder. It carries ten new ladder innovations and seven patents.
